Our Story
“A celebration of modesty”
Haneen Alsaify is a visionary entrepreneur and influencer who bridges science, beauty, and cultural empowerment. With a background in Chemical Engineering, and a deep passion for innovation, she infuse the beauty industry with credibility and scientific precision to the beauty industry.
Her commitment to authenticity and inclusivity has set a new standard in the industry, making beauty accessible and meaningful to all. Haneen's unique approach not only enhances aesthetic appeal but also encourages a deeper understanding of one's own individuality.
FROM VISION TOREALITY
Life After Earning a Degree inChemical Engineering, 2017
In 2018, Haneen published a significant study on fluid dynamics within the realm of petroleum engineering, establishing a scientific basis for her future innovations in clean beauty.
In 2020, she founded By Haneen Alsaify, a beauty brand rooted in clean formulations, cultural identity, and purposeful innovation.
As the founder and creative director, Haneen spearheads product development, creative direction, and strategic growth, all while redefining beauty standards for Arab women around the globe.
Haneen's journey from the world of chemical engineering to the helm of a groundbreaking beauty brand is a testament to her versatility and visionary approach. The brand's ethos revolves around empowering women by celebrating their heritage and individuality.
The Ethos
“A beauty rooted in purpose”
By Haneen Alsaify, designed and created to address the unmet needs of Arab women, offering clean, effective, and culturally resonant beauty solutions. Guided by Haneen's philosophy of “Beauty with Meaning”, the brand blends scientific integrity, modern aesthetics, and regional identity.
Each product is meticulously crafted to enhance outer beauty while nurturing the inner self. Every detail contributes to a holistic beauty experience.
The brand showcases the power of beauty to transcend boundaries and connect women through a shared appreciation of elegance and purpose.